25 Jun 2026
Best Day Brewing, the second largest independent NA craft brewer in the country, just announced it has passed 10,000 retail doors, up 18% since April 2025. The Sausalito brand says it nearly doubled its volume at Trader Joe's and more than doubled at Kroger in April 2026 alone, and is now stocked everywhere from Whole Foods and Walmart to Total Wine and Wegmans.
Founder and CEO Tate Huffard on the strategy:
"With Best Day available on more grocery shelves across the country, our goal is to make it easier for Americans to expand the beverage options in their coolers and fridges while simultaneously fostering more occasions and consumer discovery around quality, non-alcoholic craft beer."
Plenty of brands can land shelf space. Best Day is doing it on the strength of beers that genuinely hold up, and that combination is exactly why it's pulling away from the pack.