11 May 2026
Athletic Brewing and the Premier Lacrosse League just dropped Crease Crusher, a limited hoppy pale with tropical fruit, blueberry, and citrus notes, developed alongside PLL player ambassadors Rob Pannell, Brett Makar, and Asher Nolting. It's available now on Athletic's site and at PLL games through All-Star Weekend.
Co-founder and CEO Bill Shufelt on the collab:
"As we enter our sixth season as the official non-alcoholic beer of the PLL, we're proud to keep raising the bar for how players and fans experience the game. Crafted alongside PLL athletes, Crease Crusher is built for the intensity that defines the lacrosse community."
Six seasons in, Athletic isn't just sponsoring the PLL, they're co-creating product with the athletes. That's a different kind of partnership.