Promising

Vermont's Switchback Brewing builds its own NA infrastructure

08 Apr 2026

Vermont's Switchback Brewing has installed a BrewVo de-alcoholization system in its Burlington facility, making it the only East Coast brewery capable of running the technology in-house. The first product out of the new setup is Krush N.A. IPA, a hop-forward collaboration with Sustainable Beverage Technologies and Yakima Chief Hops, which the brewery is showcasing at the Craft Brewers Conference in Philadelphia this week.

Founder Bill Cherry on what the investment unlocks:

We've always approached beer with a focus on drinkability and balance. What BrewVo unlocks is the ability to bring that same approach to non-alcoholic beer, without compromise, and to do it not just for ourselves, but alongside partners.

Most regional breweries bolt on an NA offering as an afterthought. Switchback is building NA production as a core capability, with an eye toward contract brewing for other East Coast players. That's worth watching.

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