09 Mar 2026
George Clooney, Rande Gerber, and Mike Meldman, the trio behind Casamigos tequila, have launched Crazy Mountain, a non-alcoholic lager brewed in the US and available in original and lime. At 65 calories a can, it's built around a brewing process that limits alcohol formation while keeping the crispness of a traditional lager. Gerber on what sparked the idea:
People still love the ritual of cracking a cold one with friends, after a surf, a round of golf, a long ride, or just sitting around at the end of the day, but a lot of the time they don't actually want the alcohol.
The Casamigos founders moving into NA beer is either the category's coming-of-age moment or its jump-the-shark one, probably both.