18 Feb 2026
Germany, the spiritual home of beer, has hit a new milestone: non-alcoholic beer now accounts for 10% of the market, making it the largest NA beer market in Europe. DBB president Christian Weber put it simply:
The 1,500 breweries in Germany offer an enormous variety of non-alcoholic brands, which are also brewed according to the German Purity Law.
If even Germany is all-in, the rest of the world doesn't have much of an excuse.